Brightline

ROLE: Creative Director - Concept, Art Direction, Graphic Design
AGENCY: 1 Trick Pony

We were tasked to run the day-to-day and transform the Brightline brand to Virgin Trains. Currently located in South Florida, they are looking to take the new brand to as many corridors nationwide as they can and resurrect the concept of train travel. In the meantime we are upgrading the Brightline brand in realtime to continue aggressive ticket sale goals.

Our team was tasked with creating all touch-points of this campaign from exterior and interior signage in the physical space, to digital collateral and traditional advertisements.