We partnered with DVIRC, Delaware Valley Industrial Resource Center, to develop a marketing campaign titled PHILLY BUILDS GIANTS. DVIRC is a philadelphia-based manufacturing consulting firm, advocate and economic development organization with a goal to hire over 100,000 employees over the next decade to build submarines. This campaign is to target Philadelphia region high-school students through college graduates.
CURRENT RESULTS
5.8 Million impressions over 5 months
0.21% Average CTR (250% above industry standard!)
4,249 Total candidate form submissions
Philly Builds Giants
ROLE: Creative Director - Concept, Art Direction, Graphic Design
AGENCY: EFK Group
Philly Builds Giants: A Seamless, Mobile-First Experience Built for Action.
The Philly Builds Giants landing page was designed with one goal in mind: connect local talent to career-changing opportunities — fast. To achieve this, the site was built with a mobile-first approach, ensuring optimal performance, accessibility, and clarity across all devices.
Philly Builds Giants isn't just a message — it's an action platform. Designed for scroll-first, mobile-native users who are ready to build something bigger than themselves.
