Morey’s Piers - Oktoberfest

ROLE: Creative Director - Concept, Art Direction, Graphic Design, Illustration
AGENCY: 1 Trick Pony

Morey’s Piers is a slice of Americana. A boardwalk classic. Each year they throw an Oktoberfest with beer, pretzels and all things German. For the campaign I developed a character - Das Oktopas. An octopus from the Duestchland shores. He became the spokesperson for all things Oktoberfest. The campaign included, logo, tagline, print ads, billboard, t-shirts, radio, coasters, steins, a website takeover and of course an 18ft inflatable. He’s a character (and his baby) that they’ll now use for each Oktoberfest to come. Ich liebe dich Oktopas.

Morey’s Piers - WildWoodstock

ROLE: Creative Director - Concept, Art Direction, Graphic Design, Illustration
AGENCY: 1 Trick Pony

Morey’s Piers and Woodstock music festival celebrated their 50th Anniversary. We spread the love Morey’s style through logo, print ads, billboard, t-shirts, radio and coasters.