Lyft - University of Wisconsin

ROLE: Creative Director - Concept, Art Direction, Graphic Design, Illustration
AGENCY: 1 Trick Pony

The objective here was to engage University of Wisconsin (The Badgers) students and alumni at bars where they watch games to drive awareness of Lyft’s partnership with the university. The campaign was measured by the number of fans that entered codes and ridership to/from participating bars.

We incorporated UW’s traditions to marry the two brands.

Lyft - Dunkin’ Donuts

ROLE: Creative Director - Concept, Art Direction, Graphic Design, Illustration
AGENCY: 1 Trick Pony

By partnering with Dunkin, Lyft encouraged their drivers to hit the road early and start with a cup of Dunkin coffee, courtesy of Lyft. These events were holiday-themed, and messaging portrayed these events as a “holiday treat” with a pay it forward aspect tied in passengers.

We measured success by looking at:
• Increase in driver hours during Monday morning commute
• Increase in tips
• Increase in retention