UNICO 20º N 87º W
ROLE: Creative Director - Co-Director, Art Direction
AGENCY: 1 Trick Pony
This brand new, first of it's kind, all-inclusive and all-immersive adults only UNICO hotel was breaking the all-inclusive experience. And we helped define their visual presence to tell that story. We curated beautiful imagery from the property and from guests, while seamlessly blending them with our stylized shots. Crafted a photography style and identity to be spread socially that stood apart from the rest of paradise. And gave our guests a taste of the carefully selected signature tours and the vibe this hotel had to offer. All before the hotel was even built.
UNICO celebrates the hand crafted details like their signature drinks, chef-inspired dishes, and hand-made hats from traditional Mexican artisans. The strong encouragement of this all-inclusive hotel to go out and explore the local culture inspired us to focus our design and visual brand on those details. From a custom made tours book, to how we showed the property and experience through details.
UNICO - Superbia
ROLE: Creative Director - Director, Art Direction
AGENCY: 1 Trick Pony
UNICO wanted to capture their New Year’s immorality in its purest form. We captured this one vice at a time.
