Mississippi Gulf Coast

ROLE: Associate Creative Director - Concept, Art Direction, Graphic Design, UX Design
AGENCY: Masterminds

Previously, tourism advertising for the Mississippi Gulf Coast region had been fragmented and inconsistent with each of the three coastal counties promoting themselves in a different way.

The new “Stay awhile. You'll get it.” campaign positions the Mississippi Gulf Coast as singular, unique and lively vacation destination that seamlessly combines adventure, relaxation, and a little southern charm. The brand is adventurous, authentic and laid back and the creative captures intimate glimpses into travelers’ experiences.