Virgin America - April Fools

ROLE: Creative Director - Concept, Art Direction, Graphic Design
AGENCY: 1 Trick Pony
EXTRA CREDIT: I got yelled at by Sir Richard Branson

People think anything Branson touches turns to gold. Truth is, guy just knows not to surround himself with yes-men. So on April 1, his favorite holiday, we decided to chug the corporate Kool-Aid to see how different things could be—and we started with the logo.

-- Featured on Fast Company, USA Today, Time, Mashable, Condé Nast, PopSugar, CBS, Adweek
-- 255,000 video views and 250 million impressions in 24 hours

With no paid media, this jab at corporate bullshit earned an ad equivalency value of nearly $4 million. And because we say things like ad equivalency value, we made sure to poke fun at our own bullshit with a site dedicated to fictional creative agency N_Fuzion.

CONNOR BARNABY

Chief Creative Officer

“If a picture is worth a thousand words, a headline is worth the right one.”