Fashion District Philadelphia

ROLE: Creative Director - Art Direction, Graphic Design
AGENCY: 1 Trick Pony

We were tasked with creating their launch campaign and various brand, advertising and graphic design elements to support the new entity in its first year and really make the brand distinct and sustainable. The shopping experience took over an old space that was previously occupied by a traditional mall and wanted to be viewed as a fresh, new approach to a modern mall concept with shopping, food options, a winery/concert venue, bowling, a movie theater, experiential installations, public art and more. This campaign was to introduce The Fashion District to Philadelphians and paint it as the new, hip creative space that it is.