CUSP Project

ROLE: Associate Creative Director - Art Direction, Graphic Design, UX Design
AGENCY: Masterminds

Yep, we know it sure is getting hotter in Philadelphia. And more humid. And stickier. And kinda grosser. And it sure does seem to be raining more. The reason is simple ­– climate change.

We teamed up with The Franklin Institute to educate the public on climate change. Unite or Fry (Unite or Drown, Unite or Drenched). It’s a simple call-to-action. Reminiscent of the colonial call to arms, Unite or Die. It feels underground and almost guerilla. It will call people to action. Very simple action. To adapt or be really uncomfortable in the hotter, wetter Philadelphia.